MARC

 008190118s2018        ggk              d            a    kor
■00120190119155428
■00520190214002420
■020    ▼a9791130620121(e-Book)▼g05320
■0411  ▼akor▼hjpn
■056    ▼a326.162▼24
■090    ▼a326.162▼b이65ㅊ
■1001  ▼a이와이  타쿠마
■24510▼a최고의  브랜드는  어떻게  성장하는가▼h[전자책]  ▼b1등  기업에  숨겨진  끌리는  스토리의  법칙▼d이와이  타쿠마▼e마키구치  쇼지  지음  ▼e이수형  옮김
■256    ▼a전자  데이터
■260    ▼a파주▼b다산북스▼c2018▼f(YES24▼g2018)
■300    ▼a전자책  1책  ▼b천연색
■50000▼a이와이  타쿠마의  한자명은  '岩井琢磨',  마키구치  쇼지의  한자명은  '牧口松二'임
■50710▼a岩井琢磨
■50710▼a牧口松二
■50710▼t物語戰略
■516    ▼aePub
■520    ▼a본  최고의  마케팅  전략가이자  브랜드  컨설턴트인  이와이  타쿠마와  마키구치  쇼지는  그간  일반적인  마케팅  전략서에서  다루지  않았던  "재미있는  스토리"에  주목했다.  기업의  강점을  고스란히  드러내면서도,  누군가에게  전해주고  싶은  이야기를  "심볼릭  스토리(Symbolic  Story)"라  이름  붙이며,  기술이  진보할수록  점차  개성을  잃어가는  마케팅  전략의  한계를  심볼릭  스토리만이  유일하게  타개할  수  있다고  역설한다
■530    ▼a책자형태로도  간행:  ISBN  9791130619996
■653    ▼a브랜드마케팅▼a브랜드스토리▼a마케팅전략
■7001  ▼a마키구치  쇼지
■7001  ▼a이수형
■7760  ▼t최고의  브랜드는  어떻게  성장하는가▼z9791130619996
■85642▼uhttp://shingu.yes24library.com/ebook/ebook_detail.asp?goods_id=67479215
■90010▼aIwai,  Takuma
■90010▼aMakiguchi,  Shoji
■9500  ▼b\18900

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