MARC

 008180124s2017        ulk              d            a    kor
■00120180124010012
■00520180212155236
■020    ▼a9791170221371(e-Book)▼g05320
■0411  ▼akor▼heng
■056    ▼a325.1▼24
■090    ▼a325.1▼b셔34ㄱ
■1001  ▼a셔먼,  레오나드
■24510▼a개싸움판에서는  고양이가  돼라▼h[전자책]  ▼b컬럼비아  비즈니스  스쿨의  전략  강의▼d레오나드  셔먼  지음  ▼e강수혜  옮김
■256    ▼a전자  데이터
■260    ▼a[서울]▼b처음북스▼c2017▼f(YES24▼g2017)
■300    ▼a전자책  1책  ▼b천연색
■50010▼c길게  성장하는  기업의  진짜  비밀!
■50710▼aSherman,  Len
■50710▼tIf  you're  in  a  dogfight,  become  a  cat!  :  strategies  for  long-term  growth
■516    ▼aePub
■520    ▼a셔면  교수는  다양한  사례를  통해,  "직속적인  혁신"  "의미  있게  차별화된  제품  개발"  "사업관행  조정"을  어떻게  이루어  나갈  수  있는지  설명한다.  또  개싸움판에서  고양기가  되는  전략적  프래임워크로서  문영미  교수의  "벗어나는  포지셔닝"  김위찬  교수와  르네  마보안의  "블루오션  전략"  클리튼  크리스텐슨의  "파괴적  기술"을  예로  들어,  장단점과  함께  설명한다.  포춘의  수적  편집자가  말했듯이  정말로  "읽은  만큼  가치가  있다."
■530    ▼a책자형태로도  간행:  ISBN  9791170221357
■653    ▼a경영전략▼a비즈니스전략
■7001  ▼a강수혜
■7760  ▼t개싸움판에서는  고양이가  돼라▼z9791170221357
■85642▼uhttp://shingu.yes24library.com/ebook/ebook_detail.asp?goods_id=57766061
■9500  ▼b\19800

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