MARC

 008171016s2017        ulk              d            a    kor
■00120171219124028
■00520180212155229
■020    ▼a9788984076631(e-Book)▼g05320
■0411  ▼akor▼heng
■056    ▼a326.165▼24
■090    ▼a326.165▼b풀298ㅋ
■1001  ▼a풀리지,  조
■24510▼a콘텐츠로  창업하라▼h[전자책]  ▼b빈손에서  성공하는  새로운  창업전략▼d조  풀리지  지음  ▼e강혜정  옮김
■256    ▼a전자  데이터
■260    ▼a서울▼b세종서적▼c2017▼f(YES24▼g2017)
■300    ▼a전자책  1책  ▼b천연색
■50000▼a부록:  CMI  출판  프로세스  엿보기
■504    ▼a참고문헌  수록
■50710▼aPulizzi,  Joe
■50710▼tContent  Inc.  :  how  entrepreneurs  use  content  to  build  massive  audiences  and  create  radically  successful  businesses
■516    ▼aePub
■520    ▼a이  책은  새로  회사를  설립하거나  마케팅  예산이  거의  없는  소규모  사업자들을  주요  대상으로  하지만,  성장  동력을  잃은  기업이나  기본  브랜드에  충성  고객층을  만들고자  하는  대기업  마케팅  담당자들도  큰  도움을  얻을  수  있다.  저자는  기업  규모나  콘텐츠  제작  경험과  관계없이  콘텐츠를  활용해서  비즈니스를  성장시키고  싶어  하는  사람들에게  효과적이며  손쉽게  따라  할  수  있는  방법을  알려준다
■530    ▼a책자형태로도  간행:  ISBN  9788984076617
■653    ▼a마케팅전략▼a창업마케팅▼a타겟마케팅
■7001  ▼a강혜정
■7760  ▼t콘텐츠로  창업하라▼z9788984076617
■85642▼uhttp://shingu.yes24library.com/ebook/ebook_detail.asp?goods_id=56024291
■9500  ▼b\21420

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