MARC

 008130927s2013        ulk              d            a    kor
■0010003662444
■00520140306142353
■020    ▼a9788960602991▼g03320▼c\16200
■056    ▼a321.97▼a326.16▼24
■090    ▼a321.97▼b박44ㅌ
■1001  ▼a박병철
■24520▼a(시장의  흐름을  주도하는)  트렌드  읽는  법▼h[전자책]▼d박병철  지음
■256    ▼a전자  데이터
■260    ▼a서울▼b원앤원북스▼b원앤원콘텐츠그룹▼c2013▼f(교보문고▼g2013)
■300    ▼a전자책  1책  ▼b천연색
■50000▼aTREND는  'Trasform,  Restructure,  Evolution,  Network,  Demand'  (혁신,  구조,  진화,  관계,  수요)의  약어임
■50010▼c트렌드를  아는  자가  미래를  지배한다
■516    ▼aePUB
■520    ▼a『트렌드  읽는법』은  삼성물산,  데상트  코리아,  EFC  등에서  전략  기획을  담당해온  실무자  박병철이  다양한  브랜드의  경영  사례를  기반으로  현재  주목할  만한  트렌드를  분석하고  앞으로의  트렌드가  어떻게  변해갈  것인지  전망한  책이다.  오랫동안  트렌드의  바다에서  항해하면서  보아온  변화의  흐름을  쉽고  재미있게  풀어냈다
■530    ▼a책자형태로  간행:  ISBN  9788960602991
■653    ▼a트렌드▼a마케팅
■7760  ▼t(시장의  흐름을  주도하는)  트렌드  읽는  법▼z9788960602991
■85641▼uhttp://ebook.shingu.ac.kr:80/Content_check.asp?barcode=4808960602991
■9500  ▼b\16200

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