자료유형  

 단행본

ISBN  

9783037680964

ISBN  

3037680962

DDC  

725.21-22

청구기호  

613.8 U23p

저자명  

Uffelen, Chris van

서명/저자  

Pharmacies / Chris van Uffelen

발행사항  

[Switzerland] : Braun, 2012

형태사항  

287 p : ill. (chiefly col.), plans ; 31 cm

주기사항  

Includes index

키워드  

Drugstores Store decoration

Control Number  

shingu:276677

책소개  

Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the “atmosphere of space“, since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means. In addition to professional competence and familiarity with the customers, that becomes above all the ambiance.