- The world’s only annual of the trade fair industry- Latest trade fair presentations of international brandsThe numerous examples presented in this year’s edition of the Trade Fair Design Annual are once again testament to the ability of designers to consistently tailor trade fair stands to exhibitors’ needs whilst setting standards in the field. Of particular interest is how trade fair stands evolve over the years through long-standing cooperation between designers and clients and how, even in changing economic circumstances, corporate design themes vary without losing brand recognition.