자료유형  

 단행본

ISBN  

9783899861419

DDC  

725.91-22

청구기호  

618 M847t

저자명  

Morgan, Conway Lloyd

서명/저자  

Trade fair design annual 2010/2011 / Conway Lloyd Morgan

발행사항  

Stuttgart : AVedition, 2010

형태사항  

207 p : ill. ; 32 cm

주기사항  

Text in English and German

키워드  

Trade shows Exhibitions Design Exhibit booths

Control Number  

shingu:269037

책소개  

- The world’s only annual of the trade fair industry
- Latest trade fair presentations of international brands

The numerous examples presented in this year’s edition of the Trade Fair Design Annual are once again testament to the ability of designers to consistently tailor trade fair stands to exhibitors’ needs whilst setting standards in the field. Of particular interest is how trade fair stands evolve over the years through long-standing cooperation between designers and clients and how, even in changing economic circumstances, corporate design themes vary without losing brand recognition.