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Advertising next : 150 winning campaigns for the new communications age
Advertising next : 150 winning campaigns for the new communications age
Detailed Information
- 자료유형
- 단행본
- ISBN
- 050051416X
- ISBN
- 9780500514160
- DDC
- 659.1-22
- 청구기호
- 326.14 H658a
- 저자명
- Himpe, Tom.
- 서명/저자
- Advertising next : 150 winning campaigns for the new communications age / Tom Himpe
- 발행사항
- London : Thames & Hudson, 2008
- 형태사항
- 399p : col. ill. ; 26cm
- 주기사항
- Includes index.
- 일반주제명
- Advertising campaigns
- 일반주제명
- Branding (Marketing)
- 가격
- \ 52,545
- Control Number
- shingu:258343
- 책소개
-
Defines a fresh set of rules for brand behavior in the digital age. This book offers 17 mantras for those in advertising, communications and business in general.
MARC
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■020 ▼a9780500514160
■056 ▼a326.14▼24
■082 ▼a659.1▼222
■090 ▼a326.14▼bH658a
■1001 ▼aHimpe, Tom.
■24510▼aAdvertising next ▼b150 winning campaigns for the new communications age▼dTom Himpe
■260 ▼aLondon▼bThames & Hudson▼c2008
■300 ▼a399p ▼bcol. ill.▼c26cm
■50000▼aIncludes index.
■650 0▼aAdvertising campaigns
■650 0▼aBranding (Marketing)
■653 ▼aAdvertising campaigns▼aBranding▼aMarketing
■9500 ▼b\ 52,545
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| Reg No. | Количество платежных | Местоположение | статус | Ленд информации |
|---|---|---|---|---|
| 0908276 | 326.14 H658a | 문헌정보실 | 대출가능 | My Folder |
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