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Types of Brand Extension and Leverage Effects of Brand Image in the Korean Apparel Market
Types of Brand Extension and Leverage Effects of Brand Image in the Korean Apparel Market
Detailed Information
- 자료유형
- 보고서
- ISSN
- 15981762
- 서명/저자
- Types of Brand Extension and Leverage Effects of Brand Image in the Korean Apparel Market / Ji-won Lee ; Eun-young Rhee
- 발행사항
- 서울 : 대한가정학회지, 2003.
- 형태사항
- pp. 1-14
- 기타저자
- Ji-won Lee
- 기타저자
- Eun-young Rhee
- 모체레코드
- 모체정보확인
- Control Number
- shingu:192480
MARC
008030716s2003 ULKa a KOR■022 ▼a15981762
■245 ▼aTypes of Brand Extension and Leverage Effects of Brand Image in the Korean Apparel Market▼dJi-won Lee▼eEun-young Rhee
■260 ▼a서울▼b대한가정학회지▼c2003.
■300 ▼app. 1-14
■653 ▼aTYPES▼aBRAND▼aEXTENSION▼aLEVERAGE▼aEFFECTS▼aIMAGE▼aKOREAN▼aAPPAREL▼aMARKET
■700 ▼aJi-won Lee
■700 ▼aEun-young Rhee
■773 ▼tInternational Journal of Human Ecology▼g2003년 1월 (제4권 1호)▼d2003, 07
■SIS ▼aS020189▼b192453▼h4▼s2▼fP
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