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An Experimental Approach to Understanding Banner Ad's Effectiveness
An Experimental Approach to Understanding Banner Ad's Effectiveness
Detailed Information
- 자료유형
- 보고서
- ISSN
- 12265586
- 서명/저자
- An Experimental Approach to Understanding Banner Ads Effectiveness / Sung-Joon Yoon ; Joo-Ho Kim
- 발행사항
- 서울 : SK Telecom, 2003.
- 형태사항
- pp. 280-291
- 기타저자
- Sung-Joon Yoon
- 기타저자
- Joo-Ho Kim
- 모체레코드
- 모체정보확인
- Control Number
- shingu:192009
MARC
008030704s2003 ULKa a KOR■022 ▼a12265586
■245 ▼aAn Experimental Approach to Understanding Banner Ad's Effectiveness▼dSung-Joon Yoon▼eJoo-Ho Kim
■260 ▼a서울▼bSK Telecom▼c2003.
■300 ▼app. 280-291
■653 ▼aEXPERIMENTAL▼aAPPROACH▼aUNDERSTANDING▼aBANNER▼aADS▼aEFFECTIVENESS
■700 ▼aSung-Joon Yoon
■700 ▼aJoo-Ho Kim
■773 ▼tTelecommunications REVIEW▼g2003년 3월호 (제13권 2호)▼d2003, 05
■URL ▼ahttp://www.sktelecom.com/tr
■SIS ▼aS020059▼b64771▼h4▼s2▼fP
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