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신상품마케팅
신상품마케팅
Detailed Information
- 자료유형
- 단행본
- ISBN
- 8985922025 93320
- 언어부호
- 본문언어 - kor, 원저작언어 - eng
- DDC
- 658.8-19
- 청구기호
- 326.181 이66ㅅ
- 저자명
- 어반, 글렌 L.
- 서명/저자
- 신상품마케팅 / G.L. Urban ; John R. Hauser 공저 ; 이유재 ; 박찬수 공편역
- 발행사항
- 서울 : 시그마프레스, 1995
- 형태사항
- 761p : 삽도 ; 25cm
- 서지주기
- 참고문헌 : p.717-751, 색인수록
- 기타저자
- Hauser, John R.
- 기타저자
- 하우저, 존 R.
- 기타저자
- 이유재
- 기타저자
- 박찬수
- 기타저자
- Urban, Glen L.
- 기타저자
- Hauser, John R.
- 가격
- \25000
- Control Number
- shingu:140109
MARC
008011128s1995 ulka 001a kor■001000000014804
■001KMO
■00519990630141718
■020 ▼a8985922025▼g93320
■035 ▼aKRIC00014804
■0411 ▼akor▼heng
■056 ▼a326.16▼23
■082 ▼a658.8▼219
■090 ▼a326.181▼b이66ㅅ
■1001 ▼a어반, 글렌 L.
■24510▼a신상품마케팅▼dG.L. Urban▼eJohn R. Hauser 공저▼e이유재 ▼e박찬수 공편역
■260 ▼a서울▼b시그마프레스▼c1995
■300 ▼a761p▼b삽도▼c25cm
■50010▼b경쟁우위 확보를 위한 전략적 사고
■504 ▼a참고문헌 : p.717-751, 색인수록
■50710▼tDesign and marketing of new products
■653 ▼a신상품마케팅▼aDESIGN▼aMARKETING▼aNEW▼aPRODUCTS
■7001 ▼aHauser, John R.
■7001 ▼a하우저, 존 R.▼e공저
■7001 ▼a이유재▼e편역
■7001 ▼a박찬수▼e공편역
■90011▼aUrban, Glen L.
■90011▼aHauser, John R.
■9500 ▼b\25000
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| Reg No. | Call No. | ตำแหน่งที่ตั้ง | สถานะ | ยืมข้อมูล |
|---|---|---|---|---|
| 0075179 | 326.181 이66ㅅ | 보존서고(2층) | 대출가능 | My Folder |
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